| PC端创意的撰写 |
| 添加时间：2019/12/19 14:26:40 浏览次数： |
| PC端创意的撰写 Creative writing of PC end 由于访问习惯和展现形式的不同，PC端的展现信息量更多，所以建议PC端的计划里面至少放三条长创意和一条短创意（长创意指描述1和描述2都有，短创意指只有描述1）。 Due to different visit habits and presentation forms, the amount of presentation information on the PC side is more, so it is suggested to put at least three long ideas and one short idea in the plan of the PC side (long idea refers to description 1 and description 2, while short idea refers to description 1 only). 三条长创意一般我描述的为： Three long ideas are generally described as follows: 价格型、公司实力型、通用型 Price type, company strength type and general type 创意里面最好能包含3-6个通配符，这样可以让创意飘红的概率更大。至于具体的内容，度娘是比较时下热点的内容的，当然是实际转化和点击率为最终恒定的标准。 It's better to include 3-6 wildcards in the idea, which can make the chance of the idea flying red more. As for the specific content, Du Niang is the hot content at present, of course, the actual conversion and click rate are the ultimate constant standards. 移动端创意的撰写 Creation of mobile end ideas 只有3-4条广告位的移动端，描述内容更要突出产品的优势，放两长两短的创意即可，务必关键的是需要在附加创意里设置好电话号码，这样可以方便移动端的客户直接拨打电话号码进行咨询。 For the mobile terminal with only 3-4 advertising spaces, the description of the content should highlight the advantages of the product, just put two long and two short ideas. It is important to set up the phone number in the additional ideas, so that the customers of the mobile terminal can dial the phone number directly for consultation. |
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