| 网站推广与网络营销的区别 |
| 添加时间：2017/8/9 14:53:07 浏览次数： |
| 网络推广就是利用互联网进行宣传推广活动。被推广对象可以是企业、产品、政府以及个人等等。 Internet promotion is the use of the Internet for promotional activities. The target can be enterprise, product, government, individual, etc. 广义上讲， 企业从开始申请域名、租用空间、建立网站开始就算是介入了网络推广活动。而通常我们所指的网络推广是指通过互联网手段进行的宣传推广等活动。狭义地说，网络推广的载体是互联网，离开了互联网的推广就不能算是网络推广。而且利用互联网必须是进行推广，而不是做其他的事情。 In a broad sense, companies have been involved in online promotion since they started applying for domain names, renting space, and establishing websites. And often we refer to the promotion of the Internet through Internet means. In a narrow sense, the carrier of Internet promotion is the Internet, and the promotion of the Internet is not a promotion of the Internet. And the Internet must be used to promote, not to do other things. 我们可以通过一些概念进行比较，更清楚地认识网络推广。 We can compare with some concepts and know more clearly about Internet promotion. 先看一下二者的概念： Take a look at the concept of the two: 网络营销：网络营销是企业为了完成市场销售，利用互连网的进行销售的一种方式。 Network marketing: online marketing is a way for enterprises to sell their products in order to achieve market sales. 网站推广：网站推广是企业为了把企业品牌，产品，服务等，利用互连网平台进行宣传的一种途径。 Website promotion: the promotion of website is a way for enterprises to use the Internet platform to promote the enterprise brand, products and services. 二者区别如下： The difference is as follows: 1.定位 1. The positioning 网络营销：网络营销最终的目的是带来订单，增加销售量和提高企品牌价值。 Online marketing: the ultimate goal of online marketing is to bring orders, increase sales and increase brand value. 网站推广：网站推广的目的不仅仅是营销，提高企业知名度品牌力，增加网站的浏览量、用户注册量 Website promotion: the purpose of website promotion is not only marketing, to improve the brand awareness of enterprises, to increase the number of page views and user registration 2.目标群体 2. Target groups 网络营销：目标客户，潜在的意向客户 Network marketing: target customers, potential customers 网站推广：广大民众 Website promotion: the general public 3. 操作方式不同 3. Operation mode is different 网络营销：论坛营销，软文营销，邮件营销，博客营销等 Internet marketing: BBS marketing, soft marketing, email marketing, blog marketing, etc 网站推广：SEO优化，搜索引荐竞价排名等 Website promotion: SEO optimization, search referral bidding rankings, etc |
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